“We studied the industry deeply enough. And we realized that a huge number of NGOs work honestly and efficiently, but they often don't even have a normal website: all their resources are spent on directly helping the children,” Narek comments on the findings of the study. “We are ready to help them. Our foundation can provide technical support for their social media, organize events, provide PR and GR support, do everything that will attract much more attention. And, as a result, they will have more resources for their main, charitable activities. We are ready to deal with IT support, marketing and online education. ‘Freedom Group’ uses this model when interacting with businesses within the holding company. And I am sure it will prove its effectiveness in working with charitable organizations. If we can arrange our work in such a way as to cover all foundations dealing with children with disabilities, the problem will become much more visible and will receive a greater public response. As a result, such stories as the one at the Bolshoi Theatre will become history."